Proofer Bakery is renowned for its wide variety of freshly baked, soft, and flavorful breads, pastries, and pizzas, attracting regular customers who appreciate their affordability and quality. However, the outlets frequently face criticism for poor customer service, with many reports of rude, impatient, and untrained staff that mar the overall experience. Food safety concerns, such as damaged or contaminated products, have been reported, leading to negative publicity and declining customer trust. Despite occasional praise for product quality and taste, inconsistent service standards and hygiene practices significantly impact the bakery's reputation.

Proofer Boulangerie

The modern concept bakery was founded by Anita Chia and Aris Goh in year 2013 under the brand “Proofer”. The name comes from a no-shortcuts philosophy, referring to a step many bakers skip: letting the dough rise twice, resulting in deeply flavourful bread.

Simply because this is how good bread is made. PROOFER = PROOFING

It quickly became a stop for many busy urbanites for something fresh and hot enjoyed on the go.

The big idea behind our bakery highlights high quality ingredients, traditional techniques, and exciting bread concepts made fresh for you.

Proofer Boulangerie

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