Reviews consistently praise the friendly, courteous, and helpful staff across various branches, notably highlighting exceptional service from individuals like Sok Hong and Xin Yue. Many customers appreciate the quality and tenderness of the bak kwa and other snacks, along with good promotions and value for money. However, a few negative comments mention unfriendly attitudes, poor service in certain branches, and issues with product quality and store conditions. Overall, the establishment is well-regarded for its friendly atmosphere, helpful staff, and tasty products.

Fragrance

Fragrance is built on the foundations of quality, progress, trust and customer satisfaction.
Manufactured in Singapore based on time-honoured recipes, only the highest quality ingredients are used to ensure that all products maintain their consistency and conform to the highest of hygiene standards.

Fragrance is built on the foundations of quality, progress, trust and customer satisfaction. Our products are manufactured in Singapore based on time-honored recipes, using only the highest quality of ingredients to ensure our products maintain their consistency and conform to the highest of hygiene standards.

Inspired by the fervour and optimism of the newly independent Singapore, Madam Ong set up her first bakkwa stall in 1969. Through hard work, she developed winning formula, and the heavenly scent of her barbecued meat attracted Singaporeans from all walks of life. Fragrance 香味is named after the natural aroma of the barbecued meat and is built on the foundations of quality, progress, trust and customer satisfaction. Our products are manufactured in Singapore based on time-honoured recipes, using only the highest quality of ingredients to ensure our products maintain their consistency and conform to the highest hygiene standards.

Inspired by the fervour and optimism of the newly independent Singapore, Madam Ong
set up her first bak kwa stall in 1969. Through hard work, she developed winning formula,
and the heavenly scent of her barbecued meat attracted Singaporeans from all walks of
life to share in this tradition. The brand was named in Chinese, meaning “Fragrance”,
after the natural aroma of the barbecued meat. Madam Ong’s descendants, the Tan
family, has continued championing the indomitable spirit of a post-independent
Singapore with their irresistible barbecued selections as well as traditional Singaporean
snacks. It is every Singaporean’s pride in our gastronomic traditions that has driven
Fragrance forward to become one of the region’s fastest growing chains and leaders in
barbecued meats.

FRAGRANCE

Fragrance, "Xiang Wei" (é¦™å‘³) in Chinese, signifies a taste of natural fragrant. The established Xiang Wei brand is built on foundations of quality, honesty, progression and customer satisfaction. Fragrance's products are manufactured using only the highest quality ingredients based on time-honored recipes, keeping our products fresher for a longer period of time. In addition, stringent quality control measures have been put in place to ensure that our products maintain their consistency and are manufactured in conditions that conform to high hygiene standards.We are committed in delivering customer satisfaction. Our very own product quality guarantee assures our customers of the high quality and freshness of our products.

Fragrance Foodstuff Pte Ltd is a Singapore brand with a long heritage, established in 1969.   "Fragrance" is named after the natural aroma of barbecued meat. Over the years, the company has grown from a single stall to multiple outlets island-wide. With over 55 years of experience, Fragrance is known for their product quality, innovation, and numerous certifications and awards. As a household brand, "Fragrance" has expanded its range of products to include Barbecued Meat (Bak Kwa/Jerky), Flosses, Snacks, Confectionery products, and Ready-to-Cook Meals.

Bak kwa

Pork floss

Fragrance was created by Madam Ong who was encouraged by the passion and optimism of Singapore’s newfound independence in 1969. With recipes that are traditional and long-standing, Fragrance preserves a taste of nostalgia in their products. Not to mention, their tantalising barbecued selection and classic local snacks are manufactured right on Singapore’s shores. At Fragrance, all products are produced in Singapore using only the best quality of ingredients, ensuring consistency and hygiene standards are meticulously maintained. Madam Ong’s effort and diligence succeeded with her iconic formula, where the divine scent of her Bak Kwa attracts Singaporeans from all walks of life. Fragrance offers products from Bak Kwa, Chinese Sausages and Cuttlefish to Pastries, Mooncakes and a variety of Tau Sar Piah flavours. Some of their Bak Kwa options include Singapore Sliced Tender Bak Kwa, Chicken Bak Kwa, Gold Coin Bak Kwa and even Crocodile Bak Kwa for those who possess adventurous taste buds. There are also 4 types of Floss, Pork Floss, Chicken Floss, Fish Floss and Crispy Pork Floss for customers to choose from. The Tau Sar Piahs come in 5 different flavours with the traditional sweet and salty as well as Queen Pastry and Morso Lotus Paste Tau Sar Piahs. Visit Fragrance for a taste traditional Singaporean favourites today!

Fragrance

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